The definitive guide to subject lines that get the very best open rates from your email campaigns

Order your copy of Opened in paperback or Kindle format now:

Includes subject lines you can use!

The subject line is the most influential factor in determining whether someone opens your email or deletes it. If they don’t open it, they won’t read it. If they don’t read it, they won’t do what you want them to do.

This book gives you the tried, tested and proven ingredients you need to create your own winning subject lines, as well as 171 subject lines that you can swipe and use in your own email campaigns, too!

What's included?

What makes a good subject line?

Learn the simple formula for creating subject lines that get your emails opened more often.

How to measure their success

See how modern email marketing apps can tell you what your open rates are and more.

171 take-away subject lines you can use

Want instant results? I’m giving you 171 subject lines you can use in your campaigns right away!

Common mistakes people make

Believe me, there are LOTS of them that need to be avoided. I’ll show you how…

... and the recipes to create your own

I’ll also let you in on the secrets of how I created them, with 11 different types dissected.

Call to action
examples

You’ve got them to open it… a solid call to action gets them to take the next step.

“A brilliant marketing resource which gets your emails opened much more easily. Choose from a ton of enticing, ready-made subject lines you can use instantly arouse curiosity, increase your open rates and get past that critical first base with your email marketing!”

Rob Brown

Founder of the Networking Coaching Academy

“Since I read this book I have seen the difference in my marketing. After making some small changes that it suggested I’ve seen my open rate shoot up to 60%. I know I will be going back to it again and again.”

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Duncan Brown

Chair of The National Network for Civic Leaders

About Nathan Littleton

Nathan is a marketer, professional speaker and author who specialises in helping businesses to grow by attracting and winning more customers.

Having started his first business at the age of just 12, he has become one of the UK’s best and brightest young business figures, with more experience than most people twice his age. More than a decade on, he’s worked with thousands of businesses across the UK and around the world to transform their online marketing and help them to generate better results.

Each year he sends more than a million emails on behalf of his clients, and his proven track record has led to him working with businesses ranging from small accountancy firms to international franchises. As an in-demand conference speaker, he also speaks regularly on different aspects of online marketing.