The definitive guide to subject lines that get the very best open rates from your email campaigns

Order your copy of Opened in paperback or Kindle format now:

Includes subject lines you can use!

The subject line is the most influential factor in determining whether someone opens your email or deletes it. If they don’t open it, they won’t read it. If they don’t read it, they won’t do what you want them to do.

This book gives you the tried, tested and proven ingredients you need to create your own winning subject lines, as well as 171 subject lines that you can swipe and use in your own email campaigns, too!

What's included?

What makes a good subject line?

Learn the simple formula for creating subject lines that get your emails opened more often.

How to measure their success

See how modern email marketing apps can tell you what your open rates are and more.

171 take-away subject lines you can use

Want instant results? I’m giving you 171 subject lines you can use in your campaigns right away!

Common mistakes people make

Believe me, there are LOTS of them that need to be avoided. I’ll show you how…

... and the recipes to create your own

I’ll also let you in on the secrets of how I created them, with 11 different types dissected.

Call to action
examples

You’ve got them to open it… a solid call to action gets them to take the next step.

“A brilliant marketing resource which gets your emails opened much more easily. Choose from a ton of enticing, ready-made subject lines you can use instantly arouse curiosity, increase your open rates and get past that critical first base with your email marketing!”

Rob Brown

Founder of the Networking Coaching Academy

“Since I read this book I have seen the difference in my marketing. After making some small changes that it suggested I’ve seen my open rate shoot up to 60%. I know I will be going back to it again and again.”

Duncan Brown

Chair of The National Network for Civic Leaders

About Nathan Littleton

Nathan Littleton is a marketer, professional speaker and author who specialises in helping businesses to grow by attracting and winning more customers.

Each year he sends more than a million emails on behalf of his clients, and his proven track record has led to him working with leading brands including Microsoft, Virgin Care and the BBC.

Having started his first business, building websites from his bedroom at the age of just 12, he quickly built a reputation for his unique take on email marketing and growing businesses by sending truly un-deletable emails.

Since then, he has made it his mission to give businesses the insights and tools to take their marketing campaigns from good to great, leveraging nearly 20 years of experience in the marketing world.

As an in-demand conference speaker, Nathan speaks regularly on email marketing, content creation and marketing strategy with the perfect blend of energy, insight and actionable advice. He is also a Fellow and Director of the Professional Speaking Association.

He is the author of two books: “Delivered: The No-nonsense Guide to Successful Email Marketing” and “Opened: Great Subject Lines for Higher Email Open Rates”.

When he’s not speaking, writing or sending emails, Nathan is a long-suffering Aston Villa fan, stand-up comedy fanatic and proud geek.